A Study Shows
Built by The Interactive Behaviorist as a content aggregator and documentation archive, A Study Shows is an online information playground for designers and thinkers to come to for data-driven articles, simply summarized.
As the content of the site focuses very heavily on data summaries, the identity and language was built to add some energy to everything. Playing up the conversational qualities of The Interactive Behaviorist's write ups, the wordmark is left open ended, allowing article titles and categories to finish the statement.
The website follows the simplicity of color blocking used throughout the visual language, and uses a very pared down design hierarchy to keep visitor's focus on the written content.