The Interactive Behaviorist
As an independent UX designer and content strategist, Carmen (a.k.a. The Interactive Behaviorist) wanted to stand out visually in a smart, personable and playful way. Mixing digital sharpness with bright energetic colors the identity and visual language tell a confident story and keeps things a bit lighthearted.
The brand moodboard.
Let It Flex
The identity has the ability to flex and shape itself to whatever application it needs to fit. Playing off elements of UX wireframes, such as the image placeholder box, the mark imitates the build of digital prototypes.
The visual language plays up the wireframe story, using arrows to guide the eye through the illustrated site flow, always ending on The Interactive Behaviorist mark. Variety is not a problem throughout the design of this brand, which enforces the broad range of services Carmen can provide to her clients.
Hitting It Home
The site is where Carmen's personality comes alive in the Interactive Behaviorist brand. Animation, bold typography, and the tone of language mesh seamlessly for a simple, easy to digest experience for any visitor. Playfulness was key from concept to implementation.
