The Fort; a place we’d go as children to let our imaginations run wild, immersed in a space of endless fun and possibility. Here ideas evolved with growing knowledge of the world, making them more and more real. Eventually, these fantasies became so believable they’d expand beyond the fort walls and engulf others in the magic.
Building a brand follows
a very similar process.
With this in mind, ideas should start big and unconstrained. And with growing understanding of the surrounding world—and a bit of collaboration between friends—should be shaped into beautifully refined packages that express discovery and delight.
At Friend & Fort we think imagination is an underutilized term in the field of branding. For that reason it’s the perfect place to start for positioning those both large and small, to be truly influential.
Friend & Fort is here to help develop and guide ideas along, from hammering out the foundation of a brand, to building out the final polished form. Here are the areas we focus on...
Build it strong. To move upward you need to start with a rock-solid foundation. With a concise process, we collaboratively forge the tools that matter most; ones that can be utilized through the lifetime of your new or existing product, service, or business.
Give it character. Adding some style to a brand image is always a bonus. We specialize in dreaming up graphical, expressive, and playful elements designed to be as large as murals, or small as icon sets.
Make it cohesive. One of the best tools for storytelling is your website. Whether it's a portfolio, e-commerce, blog, product page, or something in between, we will figure out what platform you need and build it to shine.
Packaging + Print
It's not dead, it’s necessary. As an intimate part of your customer experience, this is not something to be brushed over. With experience in custom structure design and innovative print concepts, we have perfect craft from idea to production, designing materials that elevate your brand.
See how we put this approach into practice.
Some great people we've worked with:
F&F is based in Minneapolis, Minn. Land of the polar vortex. Let’s connect, grab a pour-over, and make something great together.