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Quality Bike Parts
2015 Catalog 

QBP puts out a new catalog each year with their latest stock of frames, parts and accessories that bike shops can order directly from. They commission an artist each year to illustrate and brand the cover. The theme for 2015 was People Powered Business.


This concept shows all that makes up QBP; from their warehouse and operations, to the local bike storefront and customer interaction. The cover warps and reveals a whole story from back to front.


The illustration style is simplistic, built to look like cut paper, mashed down into tight, reality bending perspectives.