The Fort; a place we’d go as children to let our imaginations run wild, immersed in a space of endless fun and possibility. Here ideas evolved with growing knowledge of the world, making them more and more real. Eventually, these fantasies became so believable they’d expand beyond the fort walls and engulf others in the magic.
Building a brand follows a very similar process. With this in mind, ideas should start big and unconstrained. And with growing understanding of the surrounding world—and a bit of collaboration between friends—should be shaped into beautifully refined packages that express discovery and delight.
At Friend & Fort we think imagination is an underutilized term in the field of branding. For that reason it’s the perfect place to start for positioning those both large and small, to be truly influential.