A snack inspired by global flavors, Lotus Pops are small-batch, popped lotus seeds coated with sophisticated seasonings. Cody Petts designed the identity and packaging, but he needed travel journal inspired illustrations to represent sweet and savory flavor profiles and other worldly visuals...
The illustrations played off the four initial flavors, but also pulled some nature-inspired shapes in the color blocked patterns. Rugged lines give an in-the-moment scribbled quality, and roughened texture adds a tactile feel.
With a library of line art illustrations, color blocked shapes, and pattern swatches, the compositions on each package could be easily customized to make a unique feel throughout the product line.