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Grassini Equipo

Grassini Family Vineyards is a well established wine producer in the Happy Canyon of California. Their brand and label system was built by the great team over at Duffy. For this particular offering GFV wanted to give creative freedom and ownership to their valuable team of work hands by developing an ever-changing bottle that would go to benefit the team directly.


By the Crew. For the Crew.

This bottle is special as it starts with the vineyard work hands being able to tend to their very own plot of grapes on the GFV estate. These grapes are harvested and made into an small batch of barrels, to which all the proceeds are given to directly to the workers as a yearly bonus.

The compartmentalized design gives the label a utilitarian feel and allows for easy edit-ability as the style of wine changes through each batch. The quality-assured "Equipo" stamp and bottle number shows off the pride that goes into each bottle. 



Vineyard photography: Montana Dennis
Brand Design & Art Direction: Duffy