Scary.Co

Bringing all of the scares to you in one place.

Services

Branding
Illustration
UX & UI Design
Brand Guidelines

Collaborators

Chris Hentges → Development

website

scary.co

Summary

A virtual haunted house to connect with fellow thrill-seekers, share your darkest fandoms, and indulge in all things spooky and macabre.

Horror ranks 5th nationwide and spans psychological thrillers, body horror, sci-fi, and folklore content. Our challenge was to create a brand that authentically represented the genre's diverse spectrum that didn't getting in the way of the diverse visual media that would be housed on the platform.

Design In the Background

Building a brand language that would be the vehicle for every piece of horror content cataloged on the web meant finding thematic and authentic motif that was simple and clean. A paired down color palette, subtle texture library, and gritty illustrations became the foundation for the brand and UI design.

Future Thinking

From Screen to Merchandise

As Scary.Co builds it's audience, adding a merch shop will be a natural evolution on the platform. The brand is flexible and expandable through it's breakable condensed wordmark and creepy illustrations to work across any printed piece.