Person's back wearing a dark shirt with a graphic of a girl lying down and red text 'SCARYCO'.

Scary.Co

Bringing all of the scares to you on one platform.

Services
Branding
Illustration
UX & UI Design
Pattern Library
Brand Guidelines
Collaborators
Chris Hentges → Development
website
scary.co
Summary

A virtual haunted house to connect with fellow thrill-seekers, share your darkest fandoms, and indulge in all things spooky and macabre.

Horror ranks 5th nationwide and spans psychological thrillers, body horror, sci-fi, and folklore content. Our challenge was to create a brand that authentically represented the genre's diverse spectrum that didn't getting in the way of the diverse visual media that would be housed on the platform.

Red text 'SCARY CO' with grungy white skeletal teeth in the center on a scratched black background.
Grunge style logo with red text 'SCARYCO' and a distressed white chainsaw in the center.Rusty red text 'SCARY CO' with a distressed knife graphic centered on black textured background.
Smartphone showing Scary.co app with a 'Decide Who Dies!' screen featuring two movie options.
Hand holding phone showing ScaryCo website with horror short film titled Horror by Alter and 3-star rating.
Smartphone screen showing Scary.Co app with 2 notifications alongside Calendar, Mail, and Notes apps.
Design In the Background

Building a brand language that would be the vehicle for every piece of horror content cataloged on the web meant finding thematic and authentic motif that was simple and clean. A paired down color palette, subtle texture library, and gritty illustrations became the foundation for the brand and UI design.

Laptop on a wooden table displaying a scary movie site for Midsommar with red stains resembling blood nearby.
Red circular design with a black center featuring a search bar reading 'Find your fears... SEARCH'.Grid of eight horror movie posters with titles, genres, and ratings on a dark background.
Various red and white abstract symbols on a dark textured background, including an eye, cross, magnifying glass, and arrows.
Black tote bag with red text 'SCARYCO' and a white spooky teeth graphic in the center.
Red business card with text 'SCARYCO' and a phone number floating above a cracked concrete floor.
Person's back wearing a dark shirt with a graphic of a girl lying down and red text 'SCARYCO'.
Future Thinking
From Screen to Merchandise

As Scary.Co builds it's audience, adding a merch shop will be a natural evolution on the platform. The brand is flexible and expandable through it's breakable condensed wordmark and creepy illustrations to work across any printed piece.

Close-up of Nosferatu’s pale face with long clawed fingers near, on a horror-themed webpage.
Red ornate frame with a black and white haunted house scene inside, surrounded by eerie trees.
Black and white drawing of a boy with dark eyes in an ornate frame on a black background.
Sketch of an old-fashioned TV with antennas and a plug on a dark background.
Dark themed sign-in page with email, password fields, and buttons for sign in, forgot password, and account creation.

There's more where that came from.

Check out the next project or hop over to our archive gallery for a quick glance at a variety of playful work.

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Proudly located in Minneapolis, MN
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