Phoenix School Counseling

Bringing calm to classrooms, inspiring educators, and growing confidence in kids.

Services

Naming
Positioning
Branding
Collateral

Summary

Phoenix brings licensed school counseling to 70+ Twin Cities private schools to aid individuals, educators, and families in developing emotional, behavioral, and relationship strategies.

After purchasing the brand, the new leadership felt as though the old creative direction didn't get at the heart of what the organization represented. Friend & Fort were brought in to hone their message and rebirth the brand like a phoenix from the flame.

Visualizing the History

The visual foundation of the brand was crafted to reflect the stain glass windows commonly seen in the Catholic cathedrals, nodding to the predominately Catholic school partnerships Phoenix works with.

The stained glass motif represents a rich history of storytelling and attention to detail, reflecting the idea that our stories and experiences matter.

In Times of Need

Building on Community

The Phoenix School Counseling brand is built upon the mission of developing emotional, behavioral, and relationship skills for individuals and families seeking counseling.

Along with expanding their in-person footprint, they have been expanding their digital reach—leading webinars for in-time support.

When tragedy struck in a south Minneapolis school that they cared for, Phoenix was able to broadcast a webinar to guide parents in how to talk to their children and understand why they may illicit specific behaviors.