Code of the North

Developing tailored digital services with a touch of the north woods.

Services

Branding
Illustration
Collateral
Brand Guidelines

website

Summary

Code of the North strives to stand out from their more corporate competitors by adding their love of the outdoors into the digital spaces they work within. In an effort to connect with bigger clients they knew their existing brand needed to evolve into something a little sharper, while still holding true to their roots.

Through a natural blend of organic and digital design elements, Friend & Fort helped push them into a space wholly professional but still daring to be different.

Gifts with Intention

We built out a collection of customer care package assets that range from simple stickers more extravagant fire-starting kits for long-time clientele. No one enjoys marketing materials with a big company logo so we pushed Code of the North to think of these as thoughtful gifts instead of advertising collateral.

Expanding the Meaning of 'Working from Home'

To attract the top talent—Code of the North works to build a culture of flexibility and adventure. Whether you are looking to work from an office or hotspot from the woods—they have your back.

Sourcing creative photography that embodied an off-the-grid feel was the perfect supporting visual to solidify the brand language.