Code of the North

Developing tailored digital services with a touch of the north woods.

Services

Branding
Illustration
Collateral
Brand Guidelines
Website

website

Summary

Code of the North strives to stand out from their more corporate competitors by adding their love of the outdoors into the digital spaces they work within. In an effort to connect with bigger clients they knew their existing brand needed to evolve into something a little sharper, while still holding true to their roots.

Through a natural blend of organic and digital design elements, Friend & Fort helped push them into a space wholly professional but still daring to be different.

Aerial view of a river surrounded by dense forest with the text '{CODE OF THE NORTH}' in bright yellow.

Clothing tag on navy fabric shows a reindeer, cabin, stars, and text Code of the North.

Two stacked cardboard boxes with {CODE OF THE NORTH} printed and yellow tape with trees and house icons.

Yellow Code of the North starter kit tin on glowing campfire embers with pixelated icons and text.

Three pixelated icons on a blurred reddish background: axe, log, and campfire with numbers below.

Gifts with Intention

We built out a collection of customer care package assets that range from simple stickers more extravagant fire-starting kits for long-time clientele. No one enjoys marketing materials with a big company logo so we pushed Code of the North to think of these as thoughtful gifts instead of advertising collateral.

Two laptops. Left: forest image with 'Lost on your big adventure?' text. Right: digital figure, Code of the North.

Man with blue beanie and glasses sitting in forest with laptop, solar panel, and pixelated figure nearby.

White stylized reindeer head icon on a dark green rounded square background with shadow on concrete wall.

Smiling woman with black hair wearing orange sweater and blue backpack in a forest.

Expanding the Meaning of 'Working from Home'

To attract the top talent—Code of the North works to build a culture of flexibility and adventure. Whether you are looking to work from an office or hotspot from the woods—they have your back.

Sourcing creative photography that embodied an off-the-grid feel was the perfect supporting visual to solidify the brand language.