Kul Mocks
Revitalizing online, social and in-person presence to stay a mocktail market leader.
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Summary
A soon-to-be mother, registered dietitian, and cocktail lover started a mocktail movement. Kul Mocks, an early category leader, was looking to position their brand, website, and collateral around their core audience of mindful drinkers, designated drivers, and the health-conscious.
Geniune flavor, nothing artificial, and a damn good mocktail
A Brand Built in a Kitchen, Not a Boardroom
Kul Mocks started the way most good ideas do — out of necessity and chaos.
Danielle was pregnant, still craving a good cocktail, and tired of pretending sparkling water hit the same. So she made her own.
What started in a Wisconsin kitchen is now a full-blown movement to make moderation taste good.
This grit and story was infused into the website, social and brand collateral.
The Sales Pitch
Tying It All Together
As Kul Mocks continues to expand to large and smaller retailers to grocery around the country—having their pitch and online storefront match their revitalized brand story and positioning was important.
There's more where that came from.
Check out the next project or hop over to our archive gallery for a quick glance at a variety of playful work.
In the Fort, your wildest dreams run free. Let's imagine together.
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