QBP Parts Catalog
Quality Bike Parts puts out a new catalog each year with their latest stock of frames, parts and accessories that bike shops can order directly from. They commission an artist each year to illustrate and brand the cover. The theme for 2015 was People Powered Business.
My concept was to show all that makes up QBP; from their warehouse and operations, to the local bike storefront and customer interaction. The cover warps and reveals a whole story from back to front.