Telestrations

A rebrand 15 years in the making.

Services

Branding
Illustration
Packaging
Creative Direction
Brand Guidelines

Summary

A tabletop game, boasting world wide recognition and 10+ million copies sold since it's launch 15 years ago, comes with a lot of expectations while undergoing a rebrand.

The OP was looking to pay homage to the original Telestrations while holistically evolving the beloved property for the next era, helping it continue to compete in the market of hot, new tabletop games.

Two young men sitting outdoors, one laughing wearing a denim jacket, the other in a plaid shirt.

Two Telestrations game boxes on a wooden table with a blurred bookshelf background.

Exploration

Rethinking the Sketch

Many game's brand and packaging design, understandably so, hinges on elements of gameplay. Frequently, the most literal visualization is what makes it to print. With a brand as big and well established as Telestrations, there was more room to nod to the gameplay steps, without being so literal, bringing the gameplay loop to life through playful illustrations.

White stylus drawing a black squiggly line on a teal background.

Three friends sitting indoors laughing and enjoying each other's company.

Close-up of Telestrations party pack box showing 8 player count and sketch icon on wood surface.

Details Brought Together

Every detail plays with the imperfections of a felt-tipped marker, with no straight lines or square corners. Elements are soft and loose, while adhering to a simple, yet organized structure for strong readability on shelf.

Box of the board game Telestrations with colorful instructions on sketching, passing, guessing, and laughing.

Hands holding a Telestrations board game box with colorful instructions on the side.

Telestrations sketchbooks and yellow game cards laid out on a textured surface with a marker and eraser.

Telestrations game with sketchbook, marker, instruction page, and blue-yellow cards on wooden table.

Beyond the Package

The new brand language is built with enough energy and flexibility to work across a variety of different promotional materials in major markets throughout the world.

Yellow truck parked on city street with a blue sign reading The Original Telestrations.

Man leaning on railing wearing blue and yellow sweatshirt with The Original Telestrations text.

Billboard on building wall advertising Telestrations party game with a blue box and colorful text.

Illustration of four steps: sketch with a pencil, pass a paper, guess with question marks, and laugh with a laughing emoji.

Great Partners

“We collaborated on an IP refresh that many people here hold passionate opinions about and could have been a mess. However, I couldn’t be happier with how we came together and threaded that needle, presenting a fresh look at a classic brand and really making these games shine. It’s been an absolute pleasure working with you and we couldn’t be happier with the final product."

— David Blanchard - Director, The Op Games

Impact

From Youtube to Late Night

Telestrations holds a place in many hearts from the Late Night Show with Jimmy Fallon to Smosh Games, influencers and families—this game hits just right.